The digital transformation has led to the emergence of new work environments that require professional profiles with skills beyond technical knowledge. For this reason, experts from Deloitte, Bayer, L’Oreal, Seat, Seidor or the Future of Work Foundation will approach the future of work and employee experience as a center for digital transformation in Human Resources at the HR Summit. This is a forum where Human Resources professionals can discover the key to the future of work, how to increase the competitiveness of a company using new technological tools; as well as learn new trends in talent recruitment and retention processes.

The new paradigm needs HR Managers to be the best leaders in order to accelerate the challenges of the Digital Business. In the debate «Digital DNA culture for exponential organizations: trends and HR challenges», experts and executives of leading companies such as Isaac Vitini from ING Direct; Mireia Vidal, from L’Oreal Spain; Natalia Artizcuren from Zambon; Mireia Ranera from Incipy; and Xavier Ros from SEAT address the keys to establishing a roadmap focused on innovation and digital culture through disruptive technologies.

The Success stories in this forum come from Seidor and BASF, who show how they have integrated digitalization into their company culture to drive business development. Richard Pradas, from Seidor, offers the key points to address the digitization of an organization by focusing on human capital. In his presentation «Is your organization ready for digital transformation? What about your human resources department? «, Pradas analyzes the success story of Seidor as an ally to implement this transformation process in an agile and simple way.

On the other hand, Cinthia González, Director of Human Resources, and Jon Calvo, Senior Agile Coach, both from BASF, leading company in the chemical sector, present BASF Digital Solutions, a center that seeks to catalyze the digital transformation of the company thanks to the hiring of professionals with digital skills.